A clean, engaging website is imperative for the users’ experience and your bottom line.

According to ECPI University, “75% of users judge organizational credibility based on website design quality and visual representation. Web design serves as a strategic growth driver combining aesthetics with functional user experience principles; thus, poor design creates barriers to conversion while excellent design builds trust and encourages user engagement.”

Maintaining the appearance of your website is an important aspect of the user’s experience, especially for retail-based companies with fluctuating stock. By strategically showcasing some items as “Out of Stock,” you can create scarcity marketing and drive website traffic from customers who wish to purchase the limited stock item.